Agribusiness: A strategy to increase your production and generate profitability - VIASOFT

Real Estate Agencies

The rural producer is, more and more technological, globalized and modern in his agribusiness. However, when it comes to negotiating, many of them still act as they did in the past, and that is where the problem lies.
When it comes to bargaining in agribusiness, it is necessary to have a strategy, commitment and a very well-defined sales price, because if this does not happen, money is lost.

So, what to do and how to outline a MARKETING STRATEGY in your agribusiness?

Focus on margin, not price

Most producers have no real idea of ​​their profitability because they have not yet realized the cost calculation in a real way and, in the end, the selling price of the commodity remains true to the balance. There are also those that prohibit all production at once, losing valuable opportunities at a better price, as it is never known what the balance is between cost and profitability. The suggestion of industry experts to increase their profit margin is, after defining the cost of production, to calculate the average profitability value per bag for the sale.

In addition it can be separated into lots for sale, dividing them according to the need:

  • Payment of consumed inputs
  • Payment of fixed property expenses
  • Lot for best time on the market

These are some hypotheses that will give better visibility to the needs of each producer, and their agribusiness, respecting individuality and aiming at the best profitability of their production.

You can increase your profitability!

To conclude, it is common for some producers to sell their harvest below what it is really worth. Because they define the value in a hasty way, due to lack of control over costs. For the best marketing gear to work it is necessary to define the best selling price of the bag according to the reality of each producer and remain firm. Being disciplined with what you are committed to and taking advantage of business opportunities are qualities of successful managers towards the farm of the future.

Sign up for our newsletter

Subscribe to the newsletter

Enter your email here and receive exclusive content.

Read also:

building materials retail

Supermarkets: the still unexplored potential of e-commerce

Supermarket shopping delivery is already a reality in Brazil, both retailers and the digital platforms that connect them to consumers are...

Keep reading
freight audit

Automated Logistics: How to use freight auditing to your advantage?

Automated logistics is an agenda discussed by several managers who seek to improve their practices, such as freight auditing. And improving practices can be...

Keep reading
post-pandemic and its challenges

Farewell to the old HR: the new role the industry took on post-pandemic and its challenges

That HR has changed because of the pandemic, everyone already knows, but what is not very clear is what the changes were, in fact, and what a high-performance HR means to...

Keep reading

Copyright © 2017 Viasoft - All rights reserved.

We call you!

Enter your details and receive a call from one of our specialists in the next few minutes.









    If you are already a customer and are looking for service, please click here.

    WE CALL YOU!

    Find out how our experts are helping hundreds of companies do more with our management software solutions.

    Just give us a few minutes and find out if our solutions make sense for your company.









      No thank you.